B2B website visitor identification and lead intelligence

A small, asynchronous JavaScript snippet records page views and visits on the websites you register.

• Loads asynchronously and never blocks your pages.
• Works on any website where you can add a script to the page header, directly or through a tag manager.
• Bot and internal traffic is filtered out before it reaches your reports.

Recognises the organisation behind a visit when the available network and first-party evidence supports it.

• Evidence-based: some visitors - for example on home broadband, mobile networks or VPNs - will remain unidentified.
• Identifies organisations, never individual people.
• Every identification shows the evidence behind it in plain language.

Each identified company carries a confidence score from 0 to 100, so you can see how strong the evidence is.

• Verified, high-confidence, inferred and potential matches are labelled differently.
• You choose the minimum confidence a company needs before it appears in your lists.
• An address-only match is never treated as proof that a company owns that address.

A separate 0-100 score reflects how strongly a company’s activity on your websites suggests commercial interest.

• Based on what was viewed - for example pricing or contact pages - how often, and how recently.
• Kept separate from identification confidence and company fit; the scores are never blended into one number.
• Company Fit compares each company with your ideal customer profile.

See every qualifying visit by an identified company: pages, landing page, referrer and time on page.

• Visits are grouped by company across all of your websites.
• Filter by date range, website and score.

Each identified company has a profile with its website, industry, size and location where this is available.

• Profiles bring together visits, scores, contacts and your own notes.
• Missing information is shown as unknown - never guessed.

When a visitor successfully submits one of your own website forms with a business e-mail address, the visit is linked to that company.

• You choose which forms are used and what counts as a successful submission.
• Contact capture is a separate, optional setting with a recorded lawful basis.
• Public e-mail domains (such as personal webmail) never identify a company.

Keep the people you deal with at each company alongside its activity: contacts you add or import, and contacts captured from your forms.

• Contact details are visible only to team members with the right role.
• Contacts can be suppressed or erased on request.

Record calls, e-mails and meetings, set follow-up reminders and track the status of each opportunity.

• Follow-ups due today and overdue are highlighted for each team member.
• A full history stays with the company record.

Organise companies into lists - existing customers, prospects, partners or your own categories - and import lists from a spreadsheet.

• See at a glance when a listed company visits your website.
• Imported companies never use your identification allowance.

Export companies, contacts and activity with the filters you have applied.

• Exports respect each team member’s permissions.
• Spreadsheet-safe: values are protected against formula injection.

Track several websites in one account. Your subscription covers the number of websites you choose.

• Allowances are pooled across all of the websites in your account.
• You confirm domain ownership with a DNS record; a verified domain cannot be registered by another account.

An overview of identified companies, new and returning visitors, high-intent companies and activity over time.

• Times are shown in your account’s time zone.
• Click a day on the activity chart to see the companies and visits behind it.

Choose how the tracker treats visitors on your websites, including consent-required and cookieless modes.

• Raw IP addresses are deleted after the retention period you set (1 to 90 days).
• Your staff can opt their own browsers out of tracking.